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The year 2020 has turned out very challenging for startup businesses, and mostly struggling to maintain their presence. Though, it is expected that 2021 will be more challenging, as digital marketing strategies and trends will support these businesses to increase their conversion and revenue using the internet.
Actually, the internet is the biggest revolution of this century. Its arrival has changed the way people shop, and businesses interact with their customers, and by 2040 almost 95% of purchases are predicted to take place online.
Whether you are a fledgling entrepreneur or an established business owner, you know the significance of digital platforms and online marketing. Though, are you using the internet and online marketing to boost your customer interaction, and increase sales?
No! Don’t worry!
In this article, I am enlisting 15 digital marketing strategies for startups that will allow you to reach out to the huge target audience available over digital mediums, and boost growth. So, stay hooked with me.
15 Digital Marketing Strategies For Startups, You Must Not Miss In 2020
#1. Optimization For Organic Traffic
Organic traffic brings significant conversion to your business. Thus, focusing on search engine optimization to boost organic traffic is the most fruitful digital marketing practice that no startup should miss out on.
Here are the ways you can optimize for organic traffic:
- Improve the performance of your website
- Integrate target keywords ( with low KD )
- Provide value through website content
- keep relevant keywords in the URL
- Create back-links from higher authority websites
Search engine optimization allows a business to rank on top in search results, which increases the inflow of the target audience over the website that automatically increases website conversion. However, it is critical to optimize the for right search queries.
#2. Paid Campaign For More Leads
If you are eager to thrive and want to get instant business, then paid marketing is the best strategy for startups. Whether you are in b2b business or b2c, the practice of pay per click has great potential. It allows you to show up in customer searches (based on keywords ) on top by paying the search engine (like Google, Bing, Yahoo) for every click.
It’s a form of simple advertising that shows up your ad (created on keyword) , which brings customers to your website. Per a report, more than 30% of people turn out qualified leads through this practice. The startup must utilize this strategy to speed up their growth by getting direct leads.
#3. Email Marketing
Another startup business strategy that can not just bring clients to your business but also can create a brand presence is email marketing. Emails land directly into the target audience’s accounts and provide them information about products and services available over your platform. A value-oriented and engaging message in email can compel the receiver to respond over the mail and become your client.
- Craft engaging Email Headline
- A concise and short email
- Keep the tone cold
- Promote services/products strategically
It is a powerful way to establish a direct communication mode with your client.
#4. Affiliate Marketing
In this form of digital marketing, you run paid campaigns with a large group of publishers, whom you pay when you receive traffic. The task of the affiliate marketer is to promote another company and its product in exchange for a commission for the sales that takes place through the promotion.
This is another way to get relevant customer traffic on your website for improved sales.
#5. Content Marketing
Content is the power ingredient in every digital marketing practice. However, its significance increases when it directs the leads to your website. Content marketing is the practice that allows you to leverage the power of content to invite people over your website that are most likely to turn out into your customers.
Here are the most powerful aspects of content marketing strategies:
- Website Blogging
- Guest Posts
- Content Distribution over magazines and news sites.
All of these enable your business to strengthen your backlinks and direct quality traffic by providing value through content.
#6. Instagram Ads
Whether you are selling products of daily usage or providing consultation service, Instagram Ads has a huge worldwide audience to target that is most likely to turn out your customers. Per a report, more than 50% of products get recognized by people through Instagram.
Ways You Can Advertise Over Instagram:
- Stories ads.
- Photo ads.
- Video ads.
- Carousel ads.
- Collection ads.
- Explore ads.
- IGTV ads.
- Instagram Shopping ads
Instagram can enable your business to create an impeccable brand presence by advertising over the platforms by targeting people by considering different factors such as demographics, interest, age group, and more.
#7. Social Media Management
Social media platforms like Facebook, Instagram, LinkedIn, and Twitter are a platform where you can develop a continuous engagement by making daily posts relevant to your industry. It allows you to establish a relationship with your target audience by making two-way communication.
Over these platforms, you can connect with people from dissimilar industries and demographic regions that can turn out a useful connection. Here are the ways you can thrive as a popular brand over social media.
- Post every day to establish constant communication
- Create an informative and value-oriented post
- Respond to others’ posts and comments
- Establish two-way communication
- Analyze your competitors’ strategy and post the content your TG likes
People always look over companies’ social media accounts to learn about their work. Thus, it is critical you stay active over social media to keep all communication channels open.
#8. LinkedIn For Leads
If your startup is about B2B services, nothing can be best except LinkedIn. The platform is the best landscape to make business connections and keep your business growing. The platform has huge business and work-oriented audience that requires B2B services.
You can connect to these business prospects and boost your business by leveraging the connections made over this platform.
Here are the ways you can do this:
- Optimize your profile
- Engage with people
- Utilize advertising options
Leveraging LinkedIn to create connections with corporate people is the best B2b lead generation strategy that startups can leverage in 2020-21.
#9. Video Marketing
Another way to increase your business outreach is video marketing that enables you to create brand presence by visual interaction and profuse awareness about your products and services. Live sessions over social media and video platforms is another way to boost your messages’ effectiveness.
For this, the best platforms are Facebook video marketing, Instagram videos, Twitter video promotion, and more.
Using YouTube video marketing for increasing your brand outreach is another way to create desired online traction.
#10. Advertisement Through Webinar
To promote your products and services, webinars can turn out the most effective advertising strategy that can allow you to interact with people directly associated with your niche. Webinars are online events where you create awareness about your products and services by giving a presentation on the web.
#11. Influencer Marketing
Influencer marketing is a technique where influential people online talk about your products and services. This technique works well for e-commerce, product-based, and software products greatly. It allows businesses to gain the attention of people and positive exposure, as an influential person with a good reputation speaks about your business over social networks.
Critical aspects of influencer marketing :
- Develop a good connection with influencers
- Don’t pitch them directly for promoting your product and services.
- Keep it simple and slow.
Another trending and effective digital marketing strategy for startups in 2020 is a podcast. As people are losing interest in reading and preferring voice assistance services greatly, podcasts have turned out a medium for engagement with the target audience.
You can either start your podcast channel over your website or create a channel over apps available in the app store. It allows you to direct people right from podcast apps to your website and develop a consolidated online presence.
#13. Digital PR And Magazines
For startups, it is critical to increasing their brand presence to consolidate the roots. Thus, digital PR and magazines are the best strategies to appear in searches and boost their presence among businesses of both similar and different interests.
Using these advertising channels, one can gain sought-after recognition from the business-oriented audience.
#14. Google Display Ads
It allows businesses to effectively utilize Google AdWords to run online ads within the Google network including YouTube, Gmail, Blogger, and more. These display ads include images and contextual data to show up what the promoter is offering.
#15. Retargeting Ads
It is a way of marketing where you show relevant ads to the audience who previously visited your website. When the customers visit your website, retargeting platforms receive notification and serve the relevant ads.
This tactic enables you to convert these visitors into potential customers and boost revenue.
So, these are 15 digital marketing strategies for startups that can help startups to grow tremendously. If you are new to this, you can consult with a lead generation agency that helps businesses to set up a marketing course for abundance and growth.